I just love the new goodies that West Elm has put out for the 2010 holiday season. I mean, look at that owl lamp, it is just to die for! But, what I love most is the photo styling they are using for this new catalog. The photos are super sharp and show off the products in the most incredible way. I seriously put twenty things into my Christmas wish list this week from West Elm. As much as I do want it all, I always have to remind myself that buying that lamp, or pillow, or anything else for that matter, will not make my apartment look like the one in the picture. You know the one that no one lives in, with out the dog, or the take out for dinner, or the piles of bills. But maybe it can bring it just a little bit closer.