Direct mail is alive and well. Just ask the MOMA (museum of modern art in nyc). They have $75 more from me than they had last week because of the envelope that arrived at my apartment this week. I’ve know for quite a while about the upcoming Tim Burton retrospective the museum has scheduled this month but hadn’t given much thought on when I would get a chance to check it out. Well inside this little marketing gem from the museum was the opportunity to view the exhibit before its official opening date this Sunday, simply by becoming a member of the museum. SOLD! So tonight Matt and I will be checking out the exhibit for the first (and certainly not last) time. The exhibit is on view until April, so there is plenty of time to check it out. I’m very happy to be a supporting member of the MOMA.